Hospitality Advisors
Graceline
- Independent
- Franchised
- Family-Owned Hotels
Your hotel deserves better. So do you.
Who we serve
We work with independent and franchised hotel owners who are too small for the big consulting firms — but too complex to figure it out alone.
About Graceline
I wish I'd had
someone like
this when it was hard
When my hotel was struggling, I would have given anything for someone to call — someone who truly understood what I was going through. Not a consultant with a generic framework. Not a brand rep reading from a script. Someone who had been there. Someone who could sit across the table and say: I get it, and here is what to do.
That person didn’t exist for me. So I became her.
I’m a law graduate who began my career at a firm that worked almost exclusively with hotel owners and operators. I saw firsthand how complex and isolating hotel ownership could be — and how little real, practical support was available to independent owners.
Then I ran my own hotel for four years. I lived the slow Tuesdays, the staffing challenges, the management company frustrations, and the quiet dread of opening a P&L that doesn’t say what you hoped. Later, as asset manager of a full-service Marriott, I saw what disciplined oversight and the right advisory structure could actually do for a property.
And through all of it — I grew up in a family business. I know that owning a hotel isn’t just a financial decision. It’s personal. It carries your name, your family’s savings, and your future. I never forget that when I am working with a client.
GRACELINE is the guide I wish I’d had. A steady hand, an honest voice, and someone genuinely in your corner.
Aakshi Kapoor — Founder, GRACELINE
Law Graduate · Hotel Owner · Marriott Asset Manager · Family Business Short Hills, NJ · Serving the Northeast & beyond
Aakshi Kapoor
Founder · GRACELINE Hospitality Advisors
LAW
Legal Foundation
A law graduate who began at a firm serving hotel owners — which meant understanding contracts, risk, management agreements, and the legal complexity that most operators face alone and unprepared.
Owner
4 Years Running My Own Hotel
I know what a struggling P&L feels like at midnight. I know the weight of payroll, the frustration of a management company that isn’t delivering, and the isolation of having no one to call who truly understands.
Asset Mgmt
Marriott Asset Manager
Overseeing a full-service Marriott gave me the institutional toolkit — rigorous performance oversight, brand standards navigation, and the investor perspective on what really drives property value.
Roots
A Lifetime in Family Business
I grew up watching my family run businesses. The pride, the pressure, the sleepless nights — I understand it all not just professionally, but personally. That empathy is at the heart of everything I do.
What we do
Services built for real hotel owners
End-to-end advisory across the full lifecycle of hotel ownership
01
Hotel Performance Audit
Comprehensive property evaluation covering operations, staffing, guest experience, reputation, revenue performance, and competitive positioning — with a prioritised action plan.
02
Operational Review
Targeted evaluation of front desk, housekeeping, staffing efficiency, vendor management, and service standards — focused on cost savings and operational improvement.
03
Revenue Optimisation
In-depth analysis of occupancy trends, ADR, RevPAR, pricing strategies, and OTA channel performance to maximise profitability across all revenue streams.
04
Guest Experience Enhancement
Analysis of guest feedback, online reviews, and service delivery gaps to improve satisfaction scores, response strategies, and repeat business.
05
Acquisition Due Diligence
Pre-purchase operational and financial review for hotel investors. Covering performance, market positioning, staffing, brand compliance, and value-add opportunities before you close.
06
Fractional Advisory
Ongoing monthly support through regular performance reviews, KPI monitoring, management company oversight, and strategic guidance — your expert on retainer.
07
Strategic Advisory & Problem Solving
Sometimes you don’t need an audit. You need someone to think through a problem with you. Whether it’s a difficult decision about your management company, a lender conversation you’re not sure how to handle, a family disagreement about the business, or simply a moment where you don’t know what to do next — this is what I am here for. I will sit with you, think it through honestly, and help you find a clear path forward.
How it works
Simple, transparent process
Every engagement starts with a complimentary 30-minute discovery call — no obligation, no sales pressure. We’ll understand your situation and tell you honestly whether and how we can help.
01
Discovery Call
A free 30-minute conversation to understand your property, your goals, and your challenges. No obligation.
02
Proposal
A clear, scoped proposal with fixed pricing. No surprises, no hourly billing creep.
03
Engagement
We get to work — on-site where needed, remote where efficient. You’ll always know where things stand.
04
Delivery
Clear findings, actionable recommendations, and a follow-up call to walk through everything together.
Let’s Start With a Conversation
Your first call is complimentary
30 minutes. No obligation. No sales pitch. Just an honest conversation about your
property, your challenges, and whether GRACELINE is the right fit for you.
Pricing is discussed individually — scoped to your property and situation
"
When my hotel was struggling, I would have given
anything for someone like this to call. GRACELINE is the
guide I wish I'd had — honest, experienced, and genuinely
in your corner.
Aakshi Kapoor · Founder, GRACELINE Hospitality Advisors
Get in Touch
Let's talk about your property
Start with a complimentary 30-minute discovery call. No obligation — just an honest conversation about where you are and how we might help.
Location
Short Hills, NJ · Serving the Northeast & beyond
info@graceline.com
First call
Complimentary · 30 minutes · No obligation
We respond within 1 business day.